ABOUT

About BIRKMAR PR (updated 2019)

Friedrich Birkmar was born in Gothenburg, Sweden, lives in Norway and is highly experienced after living, working and studying in Australia, Switzerland and the UK.

Birkmar studied at HIM Montreux, Switzerland in Hotel Management and is specialized in Marketing and PR.

Birkmar held various positions while working for International Hotel Chains such as Sheraton, Hyatt, Marriott and Radisson.

In 1998 he moved to Oslo, Norway to become Director of Sales and Marketing for the Scandinavian Hotel Group ‘First’. After 4 prosperious years working with ‘First’ , Birkmar partnered for 2 ½ years with the PR agency Zignal AS.

In 2005 BIRKMAR PR & CONCEPT was founded, specializing in PR/marketing, concept development and managing Individuals within the lifestyle segment, defined as industries within travel, fashion, art and entertainment.

BIRKMAR PR’s track record prooves that managing and producing events entails creativity, detailed planning and focus on event goals, purposes and marketing message.

Just to mention a few , BIRKMAR PR produced and launched major events such as: Synsam Eyewear (5 years), ESMOD Fashion show (14 years), Ford Super Model of the Year (5 years), Client Events for Comwell Hankø Spa, Gabels Hus and event management for Amnesty International and Det Nye Magazine’s 50 year celebration. The last 12 years BIRKMAR PR has owned and is fully responsible for Norway’s largest and most popular Wedding Fair at the Grand Hotel, Oslo ”Din Bryllupsmesse”.

Comunication, Public Relation and consistency have played an essential part of BIRKMAR PR’s client success. Each client is unique and each project needs to be communicated and handled exclusively.

BIRKMAR PR has launched products and events such as: Vendela Beauty Bible Book, Vendela Eyewear, Art Exhibition for photographer Morten Qvale, ESMOD Fashion School (14 years), Ford Models USA (6 years), artist Christian Houge, Amnesty International, Synsam (5 years), It’s Showtime with Kåre Conradi & Marian A Hansen, Scandic Hotels (2 years) and Condestino Lanzarote - just to mention some.

Concept Development is about seeing new opportunities with an idea or fine tuning existing concepts in additon to manifesting new ways to sell a product or connect to a designated consumer group.

BIRKMAR PR has been developing major events as a tool to manifest client goals to reach out to the media and/or public.

BIRKMAR PR is particulary proud of promoting the Brazilian Textile Industry on behalf of ABIT , introducing and managing industry visits for Scandinavian fashion journalists to Sao Paulo Fashion Week and Fashion Rio for over 4 years. Also bringing journalists to other trade fairs and appointments with designers such as Vivienne Westwood, Sean Jean, Michael Kors, Carlos Miele and Calvin Klein to mention a few.

In addition BIRKMAR PR coordinated Ford’s ‘Super Model of the Year’ on behalf of Ford Models to promote the agency in Norway, created the YouTube Chanel ”Bryllupskanalen med Mona Grudt” and accompanied the brand Jan Thomas in the media including it’s own TV-show and Studio Concept. This also incuded managing Individuals and internationally established brands such as Mona Grudt (since 2004-, Jan Thomas (4 years), and many others.